A qualitative investigation to establish the member retention effectiveness of Technogym's wellness system
Hallam, Robin Stewart
Cardiff Metropolitan University
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The aim of this study was to establish the effectiveness of Technogym's'Wellness System as a retention tool used by health and fiüress clubs. Qualitative interviews were employed to identify factors that affected the success of the system within four sample clubs. The interview transcripts were analysed and compared with theoretical literature, which had been previously reviewed. The overall conclusion \¡/as that Technogym's Wellness System has the capabilities and potential to be a valuable and effective retention tool used by clubs within the health and fitness industry, however, it's success is dependent upon the operational management and the interpersonal qualities and skill of the staff within each club.
BSc (Hons) Sport, PE and Recreation