A critically reflective study into how far sports broadcasting and print media reflects and confirms the role of women in reported sport
Cardiff Metropolitan University
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The purpose of this study was to establish the role of women in reported sport. This was addressed through three identified factors, the mass media and their representation of women in reported sport; women as professionals within the sport mass media and women's sport as a marketable product for the mass media. The research involved a newspaper analysis of a tabloid and a broadsheet paper over two two-week sample periods. This information was thçn further analysed for emergent themes. This study aimed to advance other research through interviewing those professionals currently in the field of sports broadcast or print media. The findings of the newspaper analysis supported the existing idea that women ate, and have been for a long period, under represented within the sports mass media. This study continued to find that when women are covered in the sports media there is a probability, especially within the tabloid newspaper, of them being trivialised, marginalised and sexualised. The interviewing of professionals within the field proved to be a successful exercise. The interviewees, male and female, acknowledged the under representation of women within the profession of sports media and put this down to tradition and a deficiency of women applying for available posts within the sports media. The study also addressed the Equal Opportunities within the industry the results suggested that although companies are abiding to the existing Equal Opportunity legislation there are r¡nwritten restrictions governing women and their involvement in certain fields and levels of hierarchy within the sports media.
BSc (Hons) Sport, PE and Recreation
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