Investigating how Social Media can be used in E-Business
Author
Hassan, Abdirahman
Date
2014Type
Thesis
Publisher
Cardiff Metropolitan University
Metadata
Show full item recordAbstract
Abstract – Abdirahman Hassan
The aim of this study is to investigate how social media can be used in businesses. More specifically they study will aim to look at the rise in online businesses via social media. The business will look into the results of the dramatic changes in business techniques and the methods which were used to communicate with customers and to allow the customers to buy their desired products. Another aim of this research is to discover and highlight the advantages and disadvantages of social media for business. To achieve the objectives and answering the research questions, a qualitative method based on interviews was used so to attain in depth understanding from the interviews. The participants of the study are the users of social media and designated employees by the businesses to manage social media accounts specifically created for business purposes by the companies.
Description
BSc (Hons) Business Information Systems
Collections
Related items
Showing items related by title, author, subject and abstract.
-
The Use of Social Media in Public Relations Practice: The Case of the Jordanian Non-Profit Organisations
Albanna, Hanaa (Cardiff Metropolitan University, 2019)Many social media experts have discussed the variety of benefits that could be attained using applications of web 2.0 (e.g. Facebook, Twitter, and YouTube) by non-profitable organisations. Nonetheless, very few studies ... -
A Critical Evaluation of the Impact of Social Media on the Wedding Aspirations of Young Females Aged 18-35
Poulakis, Eleni (Cardiff Metropolitan University, 2015)A research project was undertaken in order to investigate the extent to which social media has an influence on young females wedding aspirations. Social media is playing an increasing role in the millennial generation's ... -
Social media optimisation (SMO) for marketing success, does it work?
Bin Hj Abd Hamid, Hj Muhd Abdul Hafiiz (Cardiff Metropolitan University, 2011)Mintel (2009) reported as Social Media users gain confidence in utilising Social Media Sites, they will incorporate these new media forms more into their everyday lives.Jobber (2007) stated that the power of new technologies ...