Media coverage of women during the Athens 2004 Olympic games
University of Wales Institute Cardiff
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This study culturally compares and contrasts 36 London Times and New York Times broadsheet newspapers, on amount and type of Olympic coverage during the Athens Summer Olympic Games, (13th – 29th August, 2004). All Olympic coverage found in the main body, sports section and additional supplements was analysed. Articles were logged into separate areas for further in-depth analysis; Men; Women; Graphic Images; Nationalism and Scandal. Articles included Headlines, Written Area, Advertisements, Box Results Area, Tables and Graphic Images (Photographs). These areas were all measured in mm2 and tallied into mean data log sheets as additional support of the qualitative investigation. Findings from this study support previous research on women and their portrayal in the media as well as confirming that although women’s coverage within the sports news is growing; it is not as prevalent as men’s. Male sport still dominates broadsheet sports news.
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