A Critical Review of the Impacts of Negative Athlete Behaviour on Brand Image and Subsequent Consumer Purchasing Habits.
Cardiff Metropolitan University
MetadataShow full item record
The purpose of this investigation was to critically analyse the impacts of negative athlete behaviour on brand image and subsequent consumer purchasing habits. The study used an analysis of qualitative data attained through online surveys, completed by six undergraduate Cardiff Metropolitan University School of Sport students. The qualitative data was scrutinized using a thematic analysis, where three general dimensions were produced. The results from the study advocate an importance of brand management when dealing with negative athlete behaviour, due to the influence of the media and negative implications following the consumer consumption of negative athlete behaviour information.
Showing items related by title, author, subject and abstract.
Osman, Sagal Mohamoud (Cardiff Metropolitan University, 2017-06-01)Research has suggested motivational deficits in the reward system (e.g. Gold et al., 2008), which have also been said to be related to the negative symptoms of schizophrenia (Der-Avakian & Markou, 2012). Yet, studies ...
An analysis of the positive and negative impacts that occur from medium-scaled community festivals and how they affect the host community. Kurt, Yasmin Marie (Cardiff Metropolitan University, 2011)The author has carried out this research to evaluate the positive and negative impacts of medium-scaled community festivals on the host community and to analyse the strategies put in place to minimise the negative impacts ...
Henriques, Ana (University of Wales, 2006)Honey is an old remedy recently rediscovered as a possible alternative to modern antibiotics in wound management but its mode of action is not fully understood. The antibacterial activity of honey can be divided into ...