What factors influence 18-25yr old females to carry on with competitive sport?
Cardiff Metropolitan University
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The purpose of this study was to recognise the fundamental motives of why females aged 18-25yrs continue to participate in competitive sport. This permitted the documentation to analyse the unintended components in conjunction with contemporary research literature (motivation levels, and perceived barriers) to discover whether continuation behaviour remains accurate and examine against the perceived barriers researched and whether their comparable. Research was collected using an interprestist approach, allowing the investigation to access reality through social constructions. A qualitative method was then used where six female subjects studying either at university or in full time employment were interviewed, as they all continued to play their sport competitively through the transition from school. To gain maximum data a semi-structure layout was used, where the interviews were based around the influences and motives for their continuation behaviour. Looking into factors such as personal, social and environmental (5 general questions followed by 15 specific questions). From the interview process the content analysis established several aspects which influenced the individuals to carry on pursuing sport; a total of 10 motives towards participation were categorised. The addressed categories produced were then coded into a higher order of themes; motivation/ personal factors, family and friends influence and facilities and expenses. Through this process of coding a hierarchy table was produced which outlined the key words, and repetition of the individuals, identifying the main motives for continuation behaviour. Findings advocate that females aged 18-25yrs have an assembly of comparable motives for continuation, mainly relating to enjoyment and positive experiences. The most influential reasons highlighted throughout all the interviews, were their personal motivations of achievements and progress, with the support and encouragement from friends and especially family. It was established that these aspects interconnect, where one factor may stimulus another towards dropout behaviour. When applying interventions to boost active contribution in sport and reduce dropout behaviour, practitioners should aim to achieve self-assured reinforcements/ encouragements to create positive motives and a strong support network around the individual throughout their sporting career.
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