AN INVESTIGATION INTO HOW LOW-INCOME AREAS ARE AFFECTED BY SPORTING
Cardiff Metropolitan University
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Previous research has identified that individuals from low-income families and socially deprived communities engage in physical activity to a lesser extent than their less deprived counterparts (Collins and Kay, 2014). The purpose of this study was to investigate in-depth the factors which explain how low-income areas are affected by sport opportunity and barriers which preclude participation. Through reviewing of literature (Gratton & Jones, 2010) and careful selection of a research method, an this topic was explored in detail. The interviewees (n=6) comprised five male individuals and a community sport development officer (SDO) and revealed key information that demonstrated the views towards the sporting opportunity within the local community. The respondents also gave data about theirs and their children’s involvement in sport and their beliefs and opinions on what could help increase participation numbers within the area. The SDO was also used in the interview process to purposely provide information from an alternative perspective as they work amongst people from lowincome areas on a daily basis. The findings concluded that although there are a number of facilities to accommodate adults and children and provide local opportunities for participation, the cost was a barrier for those wishing to take part suggesting areas of priority for policy makers. The participants believed that the reason for a large number of inactive people was down to lack of knowledge of the facilities and physical activities available in their local area; this was narrowed down to a deficiency of advertisement. The interviewees created an understanding through a reoccurring response that advertisement in their areas needs to be amended in order to gain attraction to physical activity. The main recommendation for future research would be to explore this area in additional detail, namely the development of a mixed methods approach and the inclusion of female participants.
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