A Case Study Approach to an Exploration into the Sustainability of a Home Nations Governing Body in Sport
Cardiff Metropolitan University
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This paper explores the influences of government policy on ‘modernising’ national governing bodies (NGB) of sport within the UK towards self-sustainability and whether this is being reflected in NGB practices. The research seeks to identify where NGBs are within this transition and the complexities involved with the necessary changes that adjoin the process. An Interpretivism perspective of a case study and semi-structured interview approach were used so as to gather the relevant thoughts, opinions and perspectives of those pertaining most to the speed and ease of this change. Initial findings fulfil the purpose of justifying the need for changes towards self-regulative behaviour. The study then also attempts to elucidate what sustainability actually looks like within a NGB of sport so as to set a foundation for future research to build from towards conceptualising these practices. Subsequent to an analysis and evaluation of the data collected, themes revolving around culture and organisational change emerge as the components possessing particular influence on this change. Followed by contextualisations of utilising and adopting entrepreneurial and strategic practices within a NGB of sport context to achieve greater sustainability. For purposes of anonymity, the case study NGB shall be referred to as a ‘home nation governing body of squash’ (HNGBS) and the relevant regional sports council as ‘the regional sports council’.
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