IDENTIFYING AND CRITICALLY ANALYSING THE MEDIA-RELATED FACTORS UNDERPINNING THE DEVELOPMENT OF WOMEN’S CRICKET.

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Author
Smith, Gregory
Date
2015Type
Thesis
Publisher
Cardiff Metropolitan University
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Show full item recordAbstract
Theberge (1998) outlines that sport has been utilised as a tool to construct patriarchal
ideologies where men are seen as the dominant species, termed as gender stereotypes.
Krishna (2013) suggested that this concept is prominent in cricket. Authors such as Lebel
& Danylchuk (2009) strongly suggested that these stereotypes have diminished and the
divide between men & women’s cricket has closed. Furthering this, there is a strong belief
that the increase in media coverage has led to vast improvements in the women’s game.
The following study will be twofold. Firstly, the study will identify whether the concept of
gender stereotypes are still present in modern day cricket. Secondly, the study will explore
the extent to which media has impacted upon the development of women’s cricket. The
scientific objectives are; to discover how prominent gender stereotypes are in modern day
cricket, to explore the relationship between power and gender in current cricket
organisations, and to discuss the extent to which media has played a role in enhancing
women’s cricket. In order to address these objectives, the study collected data using
formal interviews. Four cricket coaches were used as participants, having played varying
standards of cricket. Three key themes were outlined from the data; gender stereotypes,
power and media coverage. In terms of gender stereotypes, the key finding was that these
stereotypes are actually still very prominent among public viewers, as well as
professionals within the game. Furthermore, it can be seen that men hold all of the power
within cricket organisations such as the ECB, resulting in minimal support for women’s
cricket. Data suggested that media coverage has had a positive influence on the game,
although not to the extent that would be deemed acceptable.
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