Motivations of Volunteers at Music Festivals: An Analysis of Event Company Human Resource Strategies.
Cardiff Metropolitan University
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This research project focuses on what motivates individuals to volunteer at music festivals and takes into account the human resource strategies from the event organisations that hire volunteers. This project is made up of five chapters which are as follows the Introduction, Literature Review, Methodology, Results Analysis Discussion and the Summary Conclusions and Recommendations. The researcher used both qualitative and quantitative methods on a selection of people that have volunteered at music festivals in the past and an event manager who works with a group of volunteers at music events and festivals. The music festival volunteers completed an electronic questionnaire containing questions relating to their volunteer experience. Two selected music festival volunteers were also chosen to be interviewed using semi-structured questions. An event manager that works with a group of music event and festival volunteers was also interviewed using semi-structured questions so that the researcher could receive in depth information about the event organisation and the human resource strategies used. After the data had been collected the results were analysed and conclusions were made. The conclusions show that there are many motivations for an individual to volunteer at a music festival but the most popular reasons found was to gain work experience from within the industry and to gain a free festival ticket. The conclusions made from the interview with the event manager show that this particular event organisation does not use human resource strategies to plan and manager volunteers. Based on these conclusions some recommendations have to suggested by the researcher for the future
BA (Hons) International Tourism and Events Management
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