• English
    • Welsh
  • English 
    • English
    • Welsh
  • Login
Search DSpace:
  • Home
  • Research at Cardiff Met
  • Library Services
  • Contact Us
View item 
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
JavaScript is disabled for your browser. Some features of this site may not work without it.

To explore festival goers attitudes to and motivations for attending music festivals abroad rather than staying in the U.K.

Thumbnail
View/open
To explore festival goers attitudes to and motivations.pdf (2.245Mb)
Author
Smith, Jessica
Date
2014
Type
Thesis
Publisher
Cardiff Metropolitan University
Metadata
Show full item record
Abstract
This study explores the motivations and decision making processes involved when choosing to go to a festival overseas and establishes why these factors could override those to stay in the U.K. In order to achieve this aim the author firstly made a series of objectives that needed to be met. For example a critical evaluation of literature on motivational theories, motivational factors for attending music festival overseas, event tourism and decision making was undertaken in order to compare previous works on motivation with the motivation of individuals travelling to overseas festivals. Data was obtained using a qualitative approach whereby the author conducted focus groups and interviews with participants who have attended festivals in the U.K and overseas. Snowball sampling was used in order to build a network of suitable participants to take part in the study. Due to the qualitative nature of the research project the author used thematic analysis in order to highlight the dominant themes within the responses, quotations and photographs were used to support the findings. The study found that there were several Push and Pull factors influencing motivation to attend a festival overseas and overriding those to stay in the U.K. The significant Push factors included socialising, escapism and exploration while the Pull factors included good weather, unique natural scenery and the local culture. It became apparent that participants liked the fact they could combine a holiday with a festival and therefore it was important to have fun with friends and enjoy the entertainment but also to have the opportunity to relax and explore a new environment.
URI
http://hdl.handle.net/10369/7164
Description
BA (Hons) Event Management
Collections
  • Undergraduate Degrees (Management) [568]

Related items

Showing items related by title, author, subject and abstract.

  • Thumbnail

    The effects of commercialisation on motivation to attend music festivals (using the Big Chill festival as a case study) 

    Mynard, Deborah (Cardiff Metropolitan University, 2012)
    This study explores how commercialisation affects people's motivations to attend UK music festivals. To achieve this aim the researcher firstly made a series of objectives that needed to be completed, these were: To ...
  • Thumbnail

    If the age of the artists at Glastonbury Festival continues to increase, will the demographic profile of the audience age with it? 

    Ginn, Sarah (Cardiff Metropolitan University, 2011)
    This study explores the motivations of visitor's to attend the Glastonbury Music Festival and whether there is likely to be a correlation between the artist and audience demographics should the average age of performers ...
  • Thumbnail

    To rub mud on my naked body: An evaluation of the motivations of attendees at UK outdoor music festivals. 

    Pasotra, Tina (Cardiff Metropolitan University, 2009)
    This study explores the motivations of visitors who attend UK outdoor music festivals. To achieve this aim a series of objectives were created to ensure the aim was met. Critical evaluation of literature on motivation and ...

Browse

DSpace at Cardiff MetCommunities & CollectionsBy issue dateAuthorsTitlesSubjectsThis collectionBy issue dateAuthorsTitlesSubjects

My Account

Login

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors

DSpace software copyright © 2002-2015  DuraSpace
Contact us | Send feedback | Administrator