AN INVESTIGATION INTO THE USE OF CORPORATE HOSPITALITY FOR EMPLOYEE MOTIVATION AND ITS IMPACT ON THE SUCCESS OF A BUSINESS: A CASE STUDY OF JAGUAR LAND ROVER LTD
Cardiff Metropolitan University
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The aim of this study is to identify how employee motivation through corporate hospitality can be used to aid the success of a business. A case study approach, focused on Jaguar Land Rover Ltd, was used and a series of objectives were created to ensure this aim was met. Critical evaluation of the existing academic literature on motivation and corporate hospitality was carried out to underpin the case study research. The data used in this study was obtained through a mixed methodological approach, using both a semi-structured interview and a structured questionnaire. The main findings of the study were that employees did find attending corporate events to be highly motivating and beneficial, but not enough emphasis was placed on this by the organisation. There is plenty of scope for the company to improve its employee motivation strategies, particularly through providing more events and involving a wider range of employees across the organisation. As suggested by the academic research, the benefits of investing in creating a more engaged and motivated workforce would be realised in increased productivity and improved business success.
BA (Hons) Events Management
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