How has modern culture influenced the change in the traditional Anglo Saxon wedding?
Author
Watkins, Natalie
Date
2015Type
Thesis
Publisher
Cardiff Metropolitan University
Metadata
Show full item recordAbstract
This study is concerned with identifying what and how modern influences have affected the
traditional Anglo Saxon wedding. To identify this secondary and primary research was
undertaken in the form of a literature review and a questionnaire and semi structured
interviews. The results of these research methods provided a range of different opinions
regarding the wedding process and the changes in the industry.
The questionnaires and semi structured interviews were both aimed at people who either
were currently planning their wedding or people who are married. The questionnaire
received 60 responses and asked short questions which provided an understanding of what
they each thought about the wedding industry and influences to the traditional wedding.
The interviews asked more in depth questions to 6 participants, establishing the reason
behind their thoughts and opinions to further understand their answers to the
questionnaire.
The results from both the questionnaire and the interviews were compared with the
literature review to establish themes and key findings within the responses. The results were
discussed in relation to the theory found in the literature review which provided a set of
conclusions to summarise the study.
It was found that there is an apparent distinction between the opinions of the younger
engaged participants and the older married participants in relation to the planning of the
wedding and the importance of traditions. It also found that media was the most prominent
factor influencing wedding decisions and that people perceive the different forms of media
in different ways.
Description
BA(Hons) Event Management
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