Exploring the Legacy Claims of Major Sporting Events:A Case Study of the 2010 FIFA World Cup in South Africa

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Author
Williams, Cory
Date
2015Type
Thesis
Publisher
Cardiff Metropolitan University
Metadata
Show full item recordAbstract
The FIFA World Cup has become one of the largest sporting events in the
World to date. The World Cup unites 32 nations from various continents
around the World every four years in one host country. The 2010 FIFA World
Cup was held in South Africa who spent an astonishing £2.4 billion on hosting
the tournament.
The concept of legacy that surrounds a major sporting event plays a huge role
within the modern world. By hosting the FIFA World Cup and spending so
much money on creating the event, South Africa looked to reap the benefits
that came with the tournament. Legacy planning is vital throughout the bidding
and planning processes which in some ways, was not given full
considerations by the 2010 host country, South Africa.
Ten South African based participants were interviewed during the project in
order to collect opinions and experiences surrounding the 2010 FIFA World
Cup. Transcriptions were thematically analysed and emerging themes and
patterns were identified. Research conclusions found that there was a mixture
of benefits and drawbacks for South Africa before, during and after hosting
the 2010 FIFA World Cup. The research also showed that social image
impacts were highly affected throughout the tournament, as they still are
today. The legacy of the sporting event varied; therefore giving the 2010 FIFA
World Cup a far less positive conclusion than previous events of that scale.
These findings and outcomes contribute towards existing sources and
information surrounding the legacy claims of major sporting events. It also
used a highly popular event; ensuring improved understanding for future
event planners and host country candidates for the delivery of such a mega
event and the legacy that could be taken away from it.
Description
Bachelor of Arts (Hons) Events Management
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