Seasonality in Cornish Seaside Resorts: A case study identifying why Padstow, Watergate Bay and Rock lack effects of seasonality, and how their success can be implemented to reduce seasonality in Bude.
Cardiff Metropolitan University
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This dissertation uses Watergate Bay Hotel in Newquay, Rick Steins Seafood Restaurant in Padstow, The Dining Room in Rock and Bude Tourist Information Centre in a case study approach, with the aim to explore how each organisation/destination approaches seasonality, to establish what their strategies involve to reduce the effects of seasonality, and how the successful strategies can be implemented to reduce seasonality within the seaside resort of Bude. The region where the organisations are located is based around the authors’ Cornish hometown of Launceston. The methodological tools used within this study in order to achieve the aim are four semi-structured interviews with the marketing manager of each organisation and the distribution of questionnaires within the three successful seaside resorts of Rock, Padstow and Watergate Bay. The main findings of this dissertation were that the level of success of seaside resorts within Cornwall during the off-peak season, relate to the organisation’s marketing strategy and ability to provide a satisfactory service.
BA (Hons) International Tourism and Events Management
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