An investigation into the feasibility of setting up a social enterprise supporting the effect of mental health issues in higher education
Cardiff Metropolitan University
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The aim of this enterprise project was to investigate the feasibility of setting up a social enterprise in Cardiff that supports the effect of mental health issues in higher education. This project was initialised by stating the aims and objectives of the project which gave the project structure and guidance. From developing a detailed literature review it acted as a stepping stone in fulfilling this aim. This provided detailed background information on each aspect of the aim from secondary research which included the higher education sector, mental health, delivery of current mental health services available and social entrepreneurship. The author also expanded his research by conducting primary research which was completed in the forms of a 100 participant questionnaire and two semi-structured interviews. From this primary research it gave the author both in depth information on current issues that affect mental health, an insight on how the customer perceive mental health and the services available whilst also helping the author decide a pricing strategy. From these types of research it helped the author create and develop his business plan, which was seen as the heart of the project. The business plan was certainly the most challenging and time consuming part of the project, this was due to a number of factors but notably the financial aspects which was detailed, assumed and calculated in order to complete a realistic financial projection. The author also completed a SWOT and DEEPLIST analysis which assessed SUMM Up Life and their competitors to understand the business and their competitors both internally and externally. When looking externally the author also conducted an industry analysis which was based on porter‟s five forces model to understand the current industry. The business also looked at a range of other sections that was needed in order to complete the business plan. After this was complete, the author produced an analysis of the plan and discussed the feasibility and realism of the project whilst concluding and recommending about the future of the project.
BA (Hons) Events Management
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