Think Smart & Develop- an evaluation of the potential for a Mobile App Development Company in Cardiff
Cardiff Metropolitan University
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The aim of this project is to conduct a study which tests the feasibility of setting up an App Develop Company, located in Cathays. In order to do this, the following objectives were completed: Conduct a thorough literature review to analyse any existing academic literature in order to gain an insight of the industry. Perform a SWOT Analysis to identify and understand the key issues that will affect the mobile app development company. Conduct in-depth market research, so that the author is knowledgeable about the current market trends to maintain a competitive edge. Consider the financial and legal requirements associated with business start-up. Complete the business plan to see how feasible the business idea is. Evaluate the feasibility of the proposed enterprise venture. To conclude and make recommendations on the project and its future
BA (Hons) Events Management
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