‘The Impact and Effects of Social Media on Promotions and Marketing
Cardiff Metropolitan University
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The emergence of the wide variety of social media platforms available to consumers has vastly increased in recent years. The use of social media has become a popular way in which individuals choose to express their views and opinions, making social media a vital part of a business’s promotions and marketing strategy. Social media platforms allow consumers to have a voice and to connect with not only individuals across the globe, but brands and businesses that they may come into contact with on a regular basis. Considering this, the aim of this research is to identify the ways in which social media has a profound effect on promotions and marketing strategy and how it is used to benefit a business. The research will focus on a small company, ‘The Nibblers’, in order to identify the ways in which social media has changed how such a business chooses to promote and market its products. The Nibblers will be presented as a case study in order to effectively analyse the use of social media in business and make recommendations on how a business can expand its online presence in order to reap the benefits from a marketing perspective.
BSc Hons Computing
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