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dc.contributor.authorStephens, Carys
dc.date.accessioned2015-11-05T12:35:43Z
dc.date.available2015-11-05T12:35:43Z
dc.date.issued2015-05
dc.identifier.urihttp://hdl.handle.net/10369/7274
dc.descriptionBSc Hons Computingen_US
dc.description.abstractThe emergence of the wide variety of social media platforms available to consumers has vastly increased in recent years. The use of social media has become a popular way in which individuals choose to express their views and opinions, making social media a vital part of a business’s promotions and marketing strategy. Social media platforms allow consumers to have a voice and to connect with not only individuals across the globe, but brands and businesses that they may come into contact with on a regular basis. Considering this, the aim of this research is to identify the ways in which social media has a profound effect on promotions and marketing strategy and how it is used to benefit a business. The research will focus on a small company, ‘The Nibblers’, in order to identify the ways in which social media has changed how such a business chooses to promote and market its products. The Nibblers will be presented as a case study in order to effectively analyse the use of social media in business and make recommendations on how a business can expand its online presence in order to reap the benefits from a marketing perspective.en_US
dc.language.isoenen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.subjectSocial mediaen_US
dc.subjectMarketingen_US
dc.title‘The Impact and Effects of Social Media on Promotions and Marketingen_US
dc.typeThesisen_US
dc.date.dateAccepted2015


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