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dc.contributor.authorVelikova, Natalia
dc.contributor.authorCharters, Steve
dc.contributor.authorBouzdine-Chameeva, Tatiana
dc.contributor.authorFountain, Joanna
dc.contributor.authorRitchie, Caroline
dc.contributor.authorDodd, Tim H.
dc.date.accessioned2016-01-20T14:36:49Z
dc.date.available2016-01-20T14:36:49Z
dc.date.issued2015
dc.identifier.citationVelikova, N., Charters, S., Bouzdine-Chameeva, T., Fountain, J., Ritchie, C. and Dodd, T. (2015) 'Seriously Pink: A Cross-Cultural Examination of the Perceived Image of Rosé Wine', International Journal of Wine Business Research, 27 (4), pp.281-298en_US
dc.identifier.issn1751-1062
dc.identifier.urihttp://hdl.handle.net/10369/7533
dc.descriptionThis article has been published in International Journal of Wine Business Research. The final published version is available at http://dx.doi.org/10.1108/IJWBR-10-2014-0050en_US
dc.description.abstractPURPOSE: This paper aims to examine consumer preferences and perceptions of rosé wine with an ultimate purpose of constructing a perceived image of rosé in the cross-cultural context. DESIGN/METHODOLOGY/APPROACH: The study was conducted in four markets, comprising the USA, New Zealand, France and the UK. The data were collected via a structured questionnaire through a combination of survey administration modes (pen-and-paper and online). Descriptive statistics, chi-square, factor analysis and ANOVA were used for analysis. FINDINGS: One of the key findings revolves around the construction of the perceived image of rosé and how this image varies in different markets. Effectively, this study presents an overview of the perceived reputation of rosé in four different market structures, shaped by different cultural and image management issues. PRACTICAL IMPLICATIONS: The most crucial implication of this research is the cultural variation in consumer attitudes toward rosé wine and its impact on marketing strategies to effectively target rosé consumers in different markets. ORIGINALITY/VALUE: The vast majority of studies on wine consumer behaviour focus on red or white wines, whereas research on consumption of rosé is virtually non-existent. However, recent market trends indicate a growing popularity of rosé wine around the world. The current study is the first to concentrate on rosé as the focal point of research investigation. The study not only offers insights on the perceived image of rosé based on empirical data, but also provides a broader cross-cultural perspective on how this image varies in different markets.en_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Limiteden_US
dc.relation.ispartofseriesInternational Journal of Wine Business Research
dc.rightsNon-commercial use
dc.subjectCross-cultural comparisonen_US
dc.subjectRosé wineen_US
dc.subjectPerceived imageen_US
dc.subjectConsumer perceptionsen_US
dc.subjectSurvey researchen_US
dc.titleSeriously pink: a cross-cultural examination of the perceived image of rosé wineen_US
dc.typeArticleen_US
dc.identifier.doihttp://dx.doi.org/10.1108/IJWBR-10-2014-0050
dc.date.dateAccepted2015-01-01


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