A comparative enquiry analysing the approaches of England Netball and England Basketball toward 'strategic management' and 'management of change,' with investigative emphasis placed upon the government initiative- modernisation

Author
Jennings, Damian
Date
2004Type
Thesis
Publisher
University of Wales Institute, Cardiff
Metadata
Show full item recordAbstract
The purpose of this research is to compare and analyse the approaches of England Netball
and England Basketball toward 'strategic management' and 'management of change'.
Investigative emphasis is placed upon the more recent modernisation programme, in an effort
to compare the National Governing Bodies through a national programme.
The intent of the literature review is to present the comparison through the critique of current
research and underpinning theory surrounding the governing bodies, strategic management
and the management of change. It almost acts as a larger discussion, whereas the
'discussion' section within this paper is left strictly to the results of the quafitative research
conducted.
A qualitative methodology, adopting an interpretivist epistemology was employed. The data-collection
typology utilised was semi-structured interviews. The method selected permitted the
process to be flexible, therefore allowing the author to develop themes and issues of critical
significance to the research topic.
The analysed material indicated that simplicity is the key to modernisation. On the whole it is
welcomed, particularly by England Netball. England Basketball in their current state are
focusing on a re-bir1h as opposed to a strict modernisation programme. However essential
elements of modernisation remains part of their focus. Strategically both organisations are in
search of more commercial means of operation in order to build on self-sufficiency and
reduce their individual reliance on exchequer funding. Change as a concept is abundantly
reflected upon more as a philosophy of revolution versus evolution, with evolution being
subsumed within organisational operation. It is about continuous improvement and
progression as opposed to a mindset of high drama. However, whether this is accepted or
not, the research demonstrates and concludes that there are key levers to facilitating
successful change or evolution.
Description
MA Sports Development and Coaching
Collections
- Masters Degrees (Sport) [168]
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