Responsible Gambling Laws' Contributions to Behaviour Change in Problem Gamblers in Online Poker

Abstract

This chapter explores the application of responsible gambling legislation and controls in online poker software and to explore if these have an impact on changing consumer gambling behaviour. This study is needed for three reasons, the infancy of the industries completed research, the continued growth of the online gambling market and the risks to consumers and society of higher levels of problem and pathological gambling disorders. Using the current literature to identify the behaviours of problem and pathological gamblers and the features that the online poker operators have in their software, the consumer survey was created. The analysis showed that online poker consumers have a high rate of identified problem gambling behaviours compared to the publicised research of the gambling charities and that having accessed the responsible gambling information the consumers also had a high success rate at modifying them positively. There is also evidence that having the material available to the consumer leads to a higher level of social awareness when looking to the poker operators.