Are eco labels profitably employed in sustainable tourism? A case study on Audubon Certified Golf Resorts
Smith, Mark T.
MetadataShow full item record
The paper explores the critical role and significance of eco labels in green marketing for sustainable tourism re garding Audubon Certified Golf Resorts (ACGRs). Golf is witnessing rising strategic 'green' pressures to improve its environmental performance and participate in eco labels. The Audubon Co-Operative Sanctuary Programme (ACSP) is an international wildlife habitat management programme. Focus group interviews at an ACGR and sur vey on the Internet websites of thirty-four worldwide 'ACGRs revealed that golf tourists have very limited aware ness and understanding on the ACSP since it is under marketed. Eco labels may affect the decision making of golfers subject to effective green marketing. The paper makes important contributions on how eco labels can be profitably employed in theory and practice. The paper has critical importance in increasing the perceived value for golf tourism in green marketing and eco labels for sustainable tourism.
Tourism Management Perspectives
Minoli, D.M., Goode, M.M.H. and Smith, M.T. (2015) 'Are eco labels profitably employed in sustainable tourism? A case study on Audubon Certified Golf Resorts', Tourism Management Perspectives, 16, pp. 207-216
This article has been published by Elsevier in Tourism Management Perspectives, available online: http://dx.doi.org/10.1016/j.tmp.2015.07.011
RightsCreative Commons Attribution Non-Commercial No Derivatives License
Except where otherwise noted, this item's license is described as Creative Commons Attribution Non-Commercial No Derivatives License
Showing items related by title, author, subject and abstract.
Impact of different front-of-pack nutrition labels on consumer’s preference and ability to identify amount of total fat: a randomised controlled study of women aged 45-60 Pyne, Harriet; Wickett, Hilary (Cardiff Metropolitan University, 2016)Background – Front-of-pack nutrition labels are potential tools to help consumers make healthier food choices; however, before determining its effect on purchasing behaviour, factors involved in its use must be explored. ...
What are the opportunities and challenges for green marketing and could it provide competitive advantage for companies in the Bulgarian market? Ivanov, Kalin (Cardiff Metropolitan University, 2013)In Economics, there is supply and demand. If there is demand and supply doesn’t follow it will cause the prices to go up, and if there is supply but no demand the prices will plunge down. In the case of Bulgaria, there is ...
Koleva, Desislava (Cardiff Metropolitan University, 2012)The purpose of this research paper is to evaluate the potential cruise market in Bulgaria. The cruise industry has successfully developed through the years, enlarging its supply by new, attractive and affordable cruise ...