An evaluation of the feasibility of setting up Replenish Café- a cyclist themed café for cyclists and others near Caerphilly, South Wales.
Cardiff Metropolitan University
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The aim of the project was to critically evaluate the feasibility of a cycling themed café for cyclists and others near Caerphilly, South Wales with the aim of promoting sustainability, healthy living and a sense of community for cyclists as well as general public. In order to achieve this aim, the project set a number of objectives which would help in evaluating of the feasibility of the business idea. During the process of the project it was concluded that the growth in popularity of cycling coupled with the growth in café culture (particular centred around a desire for good quality coffee) provides an opportunity for a strategically placed cyclist focused café to establish itself. Replenish Café was developed as a concept to meet this opportunity and a business plan using predicted sales figure showed that this business idea could in theory be successful. Primary market research undertaken for the project was carried out through semi-structured interviews and questionnaires by cyclists (N=82) who would be the main target market for the business, this helped to determine key business strategies and provided a solid foundation for the creation of the business plan. The project provided clear opportunity for analysis of the business idea and also gave opportunity for reflection on academic theory about entrepreneurship and small business start-up. One of the most important outcomes of the project was the realisation of the complex nature of entrepreneurship and the need for small business start-ups to be able to respond to many different agendas in order to develop as successful businesses.
BA Enterprise Project
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