An evaluation of the feasibility of setting up a mobile smoothie and juice bar, to attend outdoor events across the South of England
Cardiff Metropolitan University
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The aim of this enterprise project is to evaluate the feasibility of setting up a mobile smoothie and juice bar which will trade at events across the South of England. There have been a number of SMART objectives established as the necessary steps toward achieving this aim. To start, a thorough review of literature was undertaken, utilising accessible books, journals, trade magazines, statistics and other internet sources. A large part of this section was to identify a need for the proposed business within the Hospitality and Event industry, in order to support the ongoing of the enterprise project. Primary research was conducted in the form of quantitative online questionnaires and qualitative semi-structured interviews; understanding both the demands from potential customers and identifying key issues encountered and advice from experienced business owners. During the business plan, market research was studied in close detail, identifying any key results which may aid decisions made for the project. Direct and indirect competitor SWOT analyses were conducted in order to highlight gaps in the market or business strategies, as well as assessing JuicyFruits Ltd potential position within the industry using SWOT and PESTLE analyses. Subsequent legal issues were researched and discussed along with other areas of the business plan, leading to a full portfolio of expenditure, enabling the author to project financial forecasts over the first three years of business. With this information, the author was then able to further evaluate the feasibility of the proposed business idea and make recommendations for future developments.
BA Enterprise Project