An evaluation of the feasibility of setting up ‘Culture Fest’, an event company specialised in cultural festivals.
Cardiff Metropolitan University
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The aim of this project is to evaluate the feasibility of setting up ‘Culture Fest’, an event company specialised in culture festivals. In order for this aim to be achieved, objectives have been set and achieved within the project. A breakdown of these include, conduct a literature review, conduct primary and secondary research, establish any legal issues, conduct a detailed business plan, and to evaluate and conclude the planning process and findings. The main part of the enterprise project is the business plan, it has taken time and research to produce. The business plan includes aspects such as, the business idea, market research, product and services, marketing plan, human resources, operations, legislations, financial resources and future developments. The business plan results showed that setting up Culture Fest, is a feasible idea. This is because there is a rise in demand for new music festivals, and the main target age makes up most of the festival attendance records, the financial forecasts have shown to be slow, however profitable for the business to operate. The business proposed is called Culture Fest, it is a festival that will be held in July at Cardiff castle. The festival will display the acts of Welsh, English, Scottish and Irish culture through the use of music, dance, food/drink, arts and crafts, language sessions and comedy performances. The area of the festival will be 2 acres, allowing the space needed for the predicated attendance numbers Culture Fest will bring, 1,200 first year – 2,100 second year – 3,000 third year. The business hopes to be the leading culture festival in the South of Wales, with the intent to expand and reach further afield.
BA Enterprise Project
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