Critically evaluate the motivations of people who attend Indie music concerts in England and Wales
Cardiff Metropolitan University
MetadataShow full item record
This study considers motivations of consumers that attend Indie music festivals in England and Wales. It uses Vroom’s Expectancy theory to look at why people are motivated to attend Indie music festivals. The researcher will make recommendations about how marketing and event companies can use this information to their advantage when they are advertising Indie music events through researching why consumers are choosing to attend. Questionnaires and Interviews were used to collect primary data to answer the research question and achieve the aims and objectives that were set. All the interviewees are people that have attended Indie music concerts and the questionnaires have a mix of respondents that have and haven’t been to Indie music concerts however the majority of respondents have been to Indie music concerts. The results of this research project have been presented using the template of Vroom’s Expectancy theory (Expectancy, Valence and Instrumentality). After analysing the data that was collected the researcher created a new model of what motivates people to attend Indie music concerts.
Showing items related by title, author, subject and abstract.
Exploring the motivational factors and decision making processes surrounding stadium and arena concerts. Parramore, Becky Suzanne (Cardiff Metropolitan University, 2012)The aims and objectives for this research were as follows. Dissertation Aim: To analyse and evaluate the motivating factors and decision making processes surrounding consumer decisions to attend stadium and arena music ...
A STUDY INTO THE ISSUES AND PERCEPTIONS OF PEOPLE AGED 18-25 TOWARDS ATTENDANCE AND PARTICIPATION AT CLASSICAL MUSIC CONCERTS Friel, Sara (Cardiff Metropolitan University, 2016-04)The dissertation concentrated on research presented by various authors, such as Peterson et al (1996), (Kolb 2001) and Sandow (2012), expressing that older people are over-represented in the audiences of classical music ...
The effects of commercialisation on motivation to attend music festivals (using the Big Chill festival as a case study) Mynard, Deborah (Cardiff Metropolitan University, 2012)This study explores how commercialisation affects people's motivations to attend UK music festivals. To achieve this aim the researcher firstly made a series of objectives that needed to be completed, these were: To ...