WHAT MOTIVATES AN INDIVIDUAL TO PARTICIPATE IN A LONG DISTANCE CYCLING EVENT? A CASE STUDY OF: LONDON TO MONTE CARLO CYCLING CHALLENGE 2015.
Cardiff Metropolitan University
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The aim and purpose of this study was to investigate what motivates an individual to take part in a long distance cycling challenge, using the case study; London to Monte Carlo Cycling Challenge 2015. The results of this study have shown what motivational factors influenced participants of the case study to take part and have provided the Event company that organised the case study with knowledge about the different types of motivating factors that could be useful to use in the future. This study has been carefully categorised into chapters accordingly to give the study direction. Chapter 1 gave a brief background into what the dissertation would include, Chapter 2 has reviewed the existing literature on motivation types and theory, sport events and charity based sport events, Chapter 3 described what research frame was used in the study and why that was used, Chapter 4 presented the results of the investigation along with an in depth discussion and analysis and Chapter 5 concluded the main finding of the study, any limitations founds and future recommendations that could be made. The researcher decided that the qualitative research method of interviews was the most appropriate for this study. Semi-structured interviews were used to allow the participants to speak freely. A total of five interviews took place; four participants of the case study and one event organiser of the case study. A variety of question and topic areas were discussed, along with personal thoughts, feelings and experiences of the case study. The main findings of the study have shown that all the participants were motivated in some way to take part in the case study and these factors can be related to Intrinsic or Extrinsic motivation. What motivated one participant, didn’t necessarily motivate another, which shows how personal motivation can be. One intrinsic motivating factor that was found from the research was the motivation to take part in a personal challenge. One major finding from the results was the charity based element of the event where the participants had to each raise £3000 to enter, which was a major extrinsic motivator for all of them, despite not having any personal connections to the charity.
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