An investigation into behavioural changes and motivations of young people aged 18-30 at music festivals
Cardiff Metropolitan University
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This study explores the motivations of young people aged 18-30 who attend music festivals. In order to achieve this, the researcher set out clear objectives for the study in order to meet the aim. Then, the literature that was available on motivation theory and other relevant theories surrounding the topic were critically reviewed and evaluated in order to establish relationships between previous research and the current study. The data used in this study was collected using a qualitative research approach, in the form of semi-structured interviews with individuals who had attended a particular music festival within the last three years. Snowball sampling was used to generate a group of seven individuals who participated in the study. Thematic analysis was then used upon reflection of the results to identify key themes within the responses, and quotations from participants were also used to support the findings. The study revealed that there are lots of different factors that motivate individuals to attend music festivals. These included escapism, socialising with current friends, and meeting new ones. It became clear from the offset that the individuals who participated in the study all had a keen interest in music and music culture, and this was their main reason for attending.
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