A STUDY INTO THE ISSUES AND PERCEPTIONS OF PEOPLE AGED 18-25 TOWARDS ATTENDANCE AND PARTICIPATION AT CLASSICAL MUSIC CONCERTS
Cardiff Metropolitan University
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The dissertation concentrated on research presented by various authors, such as Peterson et al (1996), (Kolb 2001) and Sandow (2012), expressing that older people are over-represented in the audiences of classical music concerts. The dissertation aimed to take this research further, and look into the issues and perceptions of young people aged 18-25 towards attendance and participation at classical music concerts, and explore the hypothesis by conducting semi-structured interviews based on the concert audience and atmosphere, concert setting, knowledge information and awareness, and social issues of classical music concerts. The research concluded that young people found it difficult to relate specific areas such as the audience, atmosphere and concert setting of classical music concerts, often feeling uncomfortable in the audiences and the music venues, and not feeling part of the ‘community’. Another key finding of the study shows that lack of knowledge, information and awareness is clear regarding classical music events. Young people felt as though you had to know certain things in order to be accepted at, and enjoy attending classical music concerts, and spoke about learning to play a classical instrument could help this factor. Young people also felt as though there was a clear lack of awareness of classical music concerts, and more could be done in order for the marketing to encourage new attendees instead of inform the audiences who already attend the concerts.
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