A comparative study on motivations of volunteering in three different event sectors; festivals, agricultural events, charity events and how it impacts the event industry using Glastonbury, The Great Dorset Steam Fair and The Stoke Association Resolution Run as case studies.
Cardiff Metropolitan University
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The purpose of this research study is to investigate the motivations of individual volunteers at three events in three different sectors of the event industry, as well as discovering the impacts managers believe volunteer involvement has on the event industry. The project consists of five chapters; Introduction, Literature review, Methodology, Result Analysis Discussion and Recommendations and Summary Conclusions. The researcher collected data through the use of both qualitative and quantitative methods to provide an in-depth analysis into the research question. The data was collected from a selection of people obtained through random sampling, to establish their personal motivational influences and to discover the impacts volunteer involvement has on the event industry. Volunteers completed electronic questionnaires consisting of questions relating to their experiences as a volunteer in their event. The researcher also interviewed one volunteer and two event managers using a semi-structured interview technique to discuss their thoughts on volunteer motivation and the event industry in the events to provide the researcher with in-depth, first hand information about each organisation. Once the data had been collected, the results were presented to be analysed and for the researcher to draw conclusions. The researcher found there are an array of motivational influences involved with volunteer’s participation at events. The most popular motivation for Great Dorset Steam Fair and Glastonbury volunteers were the incentives offered, such as free entry to the show and festival, thus showing a correlation between these two events. However, charity event volunteers at the Resolution Run stated the want to give back to the community and develop the community spirit were the most influential motivations behind their participation, suggesting alternative motivational strategies are required for this type of event. The conclusions from the interviews with the event organisers of two of the events show that volunteers are vital in the effective running of the shows, however they do not have problems in obtaining volunteers due to their inclusion of offering volunteers incentives. Based on these findings, the researcher has suggested some recommendations for Event Organisers in obtaining volunteers in the future.
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