Energy or taste: why are teenagers drinking sports drinks?
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The rise in popularity of sports drinks over the last decade is most likely due to them not only being consumed by athletes, but also, worryingly, by adolescents. Twenty years ago this market was largely dominated by Lucozade, but the emergence of other brands and prominent advertising campaigns means that it is now a widely consumed type of drink, frequently used for non-sporting purposes. In 'A survey of sports drinks consumption among adolescents', Broughton et al. examine what, why and how much sports drinks are being consumed by adolescents in the Cardiff area.
British Dental Journal;
Coe, Jonathan. (2016) 'Energy or taste: why are teenagers drinking sports drinks?', British Dental Journal, 221 (3), pp.124-125.
Review of Ruth Fairchild, David Broughton and Maria Morgan article 'A survey of sports drinks consumption among adolescents,' and interview with the authors
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