Energy or taste: why are teenagers drinking sports drinks?
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The rise in popularity of sports drinks over the last decade is most likely due to them not only being consumed by athletes, but also, worryingly, by adolescents. Twenty years ago this market was largely dominated by Lucozade, but the emergence of other brands and prominent advertising campaigns means that it is now a widely consumed type of drink, frequently used for non-sporting purposes. In 'A survey of sports drinks consumption among adolescents', Broughton et al. examine what, why and how much sports drinks are being consumed by adolescents in the Cardiff area.
British Dental Journal;
Coe, Jonathan. (2016) 'Energy or taste: why are teenagers drinking sports drinks?', British Dental Journal, 221 (3), pp.124-125.
Dynodwr Gwrthrych Digidol (DOI)http://dx.doi.org/10.1038/sj.bdj.2016.558
Review of Ruth Fairchild, David Broughton and Maria Morgan article 'A survey of sports drinks consumption among adolescents,' and interview with the authors
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Broughton, David; Fairchild, Ruth M.; Morgan, Maria Z. (Nature, 2016)Background: Sports drinks intended to improve performance and hydrate athletes taking part in endurance sport are being marketed to children, for whom these products are not intended. Popularity amongst children has grown ...
Fairchild, Ruth M.; Broughton, D.; Morgan, M.Z. (Nature, 2017-06-23)Background: The UK sports drinks market has a turnover in excess of £200M. Adolescents consume 15.6% of total energy as free sugars, much higher than the recommended 5%. Sugar sweetened beverages, including sports drinks, ...
Swaffield, Luke (Cardiff Metropolitan University, 2013)Carbonated drinks should be seen as a treat to be drunk occasionally, but due to people consuming carbonated drinks as one of their only source of hydration this has raised concerns for obesity problems. The Academy of ...