Social Media: Evaluation of How Micro SME’s in England use Social Media as a Communication Tool.
Cardiff Metropolitan University
MetadataShow full item record
Abstract The purpose of this dissertation is to examine how micro SME‟s based in England use social media as a communication tool. The literature review allowed for an understanding of the evolution of social media in terms of communication and identified the three main social media platforms used by micro SME‟s. The literature review also identified communication features of the three main social media platforms and how they are utilised by micro SME‟s as a business tool. The selected methodology and analysis techniques used in this dissertation allowed for the primary data collected using online questionnaires and interviews. The results and findings of the research shown in chapter 4 and 5 of this dissertation presents the themes that emerged throughout the analysis, including evidence and codes that allowed the themes to emerge from. Tables are used to present the themes and codes and then further discussed in sections. The final chapter of this dissertation concludes that social media is a vital part of business and when understood and utilised properly can improve all areas of a micro SME‟s. This chapter also allowed for the discussion of original findings found during this dissertation research. With the use of in-depth analysis of literature and primary data collected using online questionnaires and interviews both objectives and aims of this dissertation have been fulfilled.
Showing items related by title, author, subject and abstract.
HALE, Phillipa Bethan Corbyn (Cardiff Metropolitan University, 2014)Abstract The purpose of this research was to evaluate the impact social media is having upon organisations and how these organisations are adapting to numerous changes in the public’s perceptions of social media in order ...
An explorative study on the impact that social media has on SME in terms of their approach towards their marketing communication strategy Jennings, Matthew (Cardiff Metropolitan University, 2014)The following study investigates the marketing communication strategies adopted within UK Small and Medium Enterprises (SME). More specifically the study examines the influence that the use of Social Media as a marketing tool ...
TO IDENTIFY THE RANGE OF MEDIA COVERAGE OF CELEBRITY WEDDINGS THAT INFLUENCES THE EXPECTATIONS OF INDIVIDUALS AGED 18-34 IN THE UNITED KINGDOM WEDDING INDUSTRY Ackerman, Lucy (Cardiff Metropolitan University, 2015)The primary focus for this dissertation was to identify the range of media coverage of celebrity weddings that influences the expectations of individuals aged 18-34 in the United Kingdom wedding industry. Establishing ...