Social Media: Evaluation of How Micro SME’s in England use Social Media as a Communication Tool.
Cardiff Metropolitan University
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Abstract The purpose of this dissertation is to examine how micro SME‟s based in England use social media as a communication tool. The literature review allowed for an understanding of the evolution of social media in terms of communication and identified the three main social media platforms used by micro SME‟s. The literature review also identified communication features of the three main social media platforms and how they are utilised by micro SME‟s as a business tool. The selected methodology and analysis techniques used in this dissertation allowed for the primary data collected using online questionnaires and interviews. The results and findings of the research shown in chapter 4 and 5 of this dissertation presents the themes that emerged throughout the analysis, including evidence and codes that allowed the themes to emerge from. Tables are used to present the themes and codes and then further discussed in sections. The final chapter of this dissertation concludes that social media is a vital part of business and when understood and utilised properly can improve all areas of a micro SME‟s. This chapter also allowed for the discussion of original findings found during this dissertation research. With the use of in-depth analysis of literature and primary data collected using online questionnaires and interviews both objectives and aims of this dissertation have been fulfilled.
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