Investigating How Business Intelligence enhance small businesses: a case study for Nine Months. Ltd company.
Al-Mulla, Aisha Adbilwahid
Cardiff Metropolitan University
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Gathering, analysing, and updating data seems to be hard for small and beginning businesses. As a result, small businesses are always looking for a technique or system that enhances decision-making support. Small and beginning business that have average productions are finding it difficult to manage and update the data that are relevant to the business. Therefore, Business Intelligence (BI) is defined as a phenomenon to address an advantage if applied in a small business by understanding how BI can be adopted successfully in a small business. In the other hand, a real-life example of an existing small business will be examine it this research study and it has defined as a small business due to its position and situation on the market. This research study will deal with Nine Months (NM) Ltd., a company in Qatar that specialises in designing fine maternity garments. Nine Months is finding it difficult to manage business data, as they are using simple methods to generate and document the business data (such as an Excel sheet and a bill booklet). Thus, there are lacks in showing how productive and how profitable Nine Months is in achieving its business target. The business must engage with new technology and a new system; therefore, a BI tool called Tableau will be defined and implemented to enhance Nine Months’ documenting system. This has been recommended by a BI expert. In addition, a model prototype will be piloted in Nine Months. As they are facing a problem in gathering their data into a single system, this system helps in converting raw data to meaningful data, which assists in the strategic and managerial decision-making process.
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