How Social Media Affects Higher Institution Students Spending Habits (A Case of Brunei Darussalam)
Aminuddin, Md Hazimin
Cardiff Metropolitan University
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This research project presents a study on the effects social media has on high institution students spending habits (A case of Brunei Darussalam). The aim for this research project is to critically review literature that is related to the effects of social media on students spending habits, conduct both primary and secondary research and finally to critically analysis social media influence on inline personal spending. Through this research project the result that were collected from the interview came with no surprises, the results were a mixture of the opinions and views from the participants however they all follow along the lines of showing strong agreements that social media does influence their spending habits. Five findings of social media usage among students, impact of social media on consumer behavior, social media as a marketing tool, effective social media platform(s) for advertising and social media trends that effects spending habits are all looked at and discussed of this research paper. It is hoped that this research project will create awareness and to provide readers with a better understanding that social media in Brunei Darussalam has a big impact on consumer behaviors in many different social context.
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