• English
    • Welsh
  • English 
    • English
    • Welsh
  • Login
Search DSpace:
  • Home
  • Research at Cardiff Met
  • Library Services
  • Contact Us
View item 
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
JavaScript is disabled for your browser. Some features of this site may not work without it.

An Investigation into how SMEs use social media to market their products.

Thumbnail
View/open
Main article (965.3Kb)
Author
Booth, Iain
Date
2017-04
Type
Dissertation
Publisher
Cardiff Metropolitan University
Metadata
Show full item record
Abstract
Purpose The purpose of this research paper is to investigate how SMEs use social media sites to market their products. It examines a number of social media sites in order to gather information on how much of an impact it has to a business in regards to an online marketing strategy. Methodology Two forms of research were undertaken. Firstly, primary data collection involved a questionnaire which was given to customers of SMEs, and secondly the Secondary data research concerned doing a review of the existing literature to establish what influence social media has in regards to online marketing strategy. This involved journals, books, reports and the internet, and existing information. Findings The findings of this research paper will validate how social media has proven to become a key online marketing strategy and sustain the major impact of competitive advantage. The information gained will show not only that customers trust businesses who have published advertisements on social media but also prefer businesses who have it compared to those who do not. This research paper will determine whether businesses with social media marketing strategies have a greater advantage than those who do not have a social media strategy. It is acknowledged that businesses with a strong online marketing strategy have a higher chance of attracting more customers and sales. Additionally, social media can have an influence on customer service, making it easier to communicate to a ‘business’ through social media rather than over the telephone or email.
URI
http://hdl.handle.net/10369/8526
Collections
  • Undergraduate Degrees (Management) [568]

Related items

Showing items related by title, author, subject and abstract.

  • Thumbnail

    Social media optimisation (SMO) for marketing success, does it work? 

    Bin Hj Abd Hamid, Hj Muhd Abdul Hafiiz (Cardiff Metropolitan University, 2011)
    Mintel (2009) reported as Social Media users gain confidence in utilising Social Media Sites, they will incorporate these new media forms more into their everyday lives.Jobber (2007) stated that the power of new technologies ...
  • Thumbnail

    To Critically Evaluate Challenges Associated with Marketing Strategies in Diverse Markets, such as the UAE Within the Health and Wellness Industry: A Comparison Between SMEs and Large Organisations 

    Hewer, Lee (Cardiff Metropolitan University, 2018-01)
    This research aimed to identify whether traditional or social media marketing strategies are best suited to contact SMEs and LOs within the UAE health and wellness sector. It also investigated whether social media platforms ...
  • Thumbnail

    An investigation into how social media marketing is utilised within Welsh small to medium size enterprises, and the extent its performance is monitored. 

    Thomas, Christopher Michael (Cardiff Metropolitan University, 2011)
    The following study investigates how social media marketing is utilised within Welsh small to medium size enterprises, and the extent in which its performance is monitored. More specifically, the study investigates and ...

Browse

DSpace at Cardiff MetCommunities & CollectionsBy issue dateAuthorsTitlesSubjectsThis collectionBy issue dateAuthorsTitlesSubjects

My Account

Login

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors

DSpace software copyright © 2002-2015  DuraSpace
Contact us | Send feedback | Administrator