• English
    • Welsh
  • English 
    • English
    • Welsh
  • Login
Search DSpace:
  • Home
  • Research at Cardiff Met
  • Library Services
  • Contact Us
View item 
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Analysing the use of Multimedia in Marketing for Small Medium Enterprises

Thumbnail
View/open
Main article (1.146Mb)
Author
Owen, Daniel Tomos
Date
2017-04
Type
Dissertation
Publisher
Cardiff Metropolitan University
Metadata
Show full item record
Abstract
This research has been conducted to analyse the use of multimedia for marketing in Small Medium Enterprise’s (SME) with a view of discussing what forms of multimedia is used and then discussing how effective these methods are. This research topic has been chosen as their seems to be research into each separate field but not much into combining the fields to give a comprehensive overview that SME’s can use to establish the best form of marketing their business through multimedia. The research was conducted using a pragmatic approach that uses both primary and secondary data while using both qualitative and quantitative data. This has been done to gather a wide variety of data and to ensure that should there be a shortage of data in one field then the other data will gather enough data to be useful. The results show that multimedia is being used in a variety of ways in marketing for SME’s and this is down to variety of variables each SME has, from target customers to what they are selling. It all has an impact in the type of multimedia marketing they need to be conducting. However there is still a lack of understanding of what multimedia actually is. The conclusions of this are that further research is required to establish a firm understanding of multimedia, but as it is social media is the most effective form of multimedia marketing for SME’s.
URI
http://hdl.handle.net/10369/8532
Collections
  • Undergraduate Degrees (Management) [568]

Related items

Showing items related by title, author, subject and abstract.

  • Thumbnail

    Multimedia classrooms and m-learning: Does it improve progress, independent learning, attitudes and motivation? 

    Green, Sarah (2014-10-20)
    The purpose of this action-research paper was to investigate whether multimedia devices have any effect on attitudes and motivation towards education, independent learning and progress. Technology in education has progressed ...
  • Thumbnail

    The Development of Mari Belajar Huruf dalam Fonik Application to Enhance Learning Environment and Outcome 

    Osman, Abd hasif (Cardiff Metropolitan University, 2015)
    Multimedia technology has grown tremendously in the past few years, where almost all devices can display various media such as high quality images, high definition videos, and digital music. It is a no wonder to think of ...
  • Thumbnail

    An investigation into traditional forms of assessment feedback vs Multimedia feedback case studying Cardiff Metropolitan University students 

    Webb, Robert (Cardiff Metropolitan University, 2017-04)
    Assessment feedback is a crucial part of students’ learning, however with the increase of student numbers in Higher Education resulting in teachers’ workload increasing, assessment feedback dissatisfaction levels are still ...

Browse

DSpace at Cardiff MetCommunities & CollectionsBy issue dateAuthorsTitlesSubjectsThis collectionBy issue dateAuthorsTitlesSubjects

My Account

Login

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors

DSpace software copyright © 2002-2015  DuraSpace
Contact us | Send feedback | Administrator