“Investigate the Effect of Semantic Search on Search Engine Opti-mization”
Cardiff Metropolitan University
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This Bachelor’s thesis aims to provide a sense of understanding on the influences semantic search has on the modern day search engine optimization techniques for a website. SEO is a key component for marketing especially in this digital world therefore businesses must understand the implications of semantic search to make the most out of the internet. A substantial part of this paper aims to discuss about the SEO strategies estimated to last a long time when attempting to gain a high ranking in search engines, in particular Google. Google currently has 77% share of the search engine market (Netmarketshare, 2017) so it was fair to justify the effects on SEO from the actions conducted by Google search engines. By reviewing the findings, it gives a good overall view on the future of SEO, why search engines heading towards semantics and the connections to SEO. Furthermore, the importance of SEO on businesses is outlined.
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