Students Understanding of Alcohol Nutrition Labelling and the Subsequent Impact on Attitudes
Cardiff Metropolitan University
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Background Although obligated to inform consumers of the Alcohol by volume (ABV%) and Unit quantities of alcoholic products, producers rarely display Calorie (Kcal) information on their package labels. Students are renowned for the current binge drinking culture surrounding UK universities. The differences in knowledge of alcoholic drinks across the student population and its effects of consumption behaviour is particularly under researched. Methods To assess knowledge, attitudes and consumption patterns using A cross sectional study design. Utilising self-administered questionnaires on 60 student participants enrolled onto either a health sciences or management course at Cardiff metropolitan university. Results This research suggest that there is no significant difference between the consumption patterns between health sciences and management students. Health sciences students have a significantly more compressive knowledge base of alcoholic beverages and nutrition labelling compared with management students. On average less than 50% of participants report using alcohol package labels. Students who consult alcohol nutrition labelling would be more likely to choose a beverage of a higher ABV% however also more likely choose a beverage of lower Calorie content per serving. Irrespective of the difference in knowledge students pay less attention to alcoholic unit amounts than ABV% or calorie per serving. Unit information is less likely to initiate a change in perceived behaviour. Academic Paper: st20064018 4 Conclusions Increased knowledge of alcohol labelling dose not manifest into a change in behaviour. Students report commonly opting for more alcoholic drinks however, are also calorie conscious being influenced by the Kcal contents of drinks. There is an argument to be made for a shift in focus toward calorie labelling in conjunction with current legislation. Particularly when marketing for safe drinking practices and planning educational interventions.
BSc (Hons) Human Nutrition and Dietetics
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