Do consumers use Front of Pack labelling to make healthier food choices?
Cardiff Metropolitan University
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Background: Front of Pack (FOP) nutritional information provides the general public with a clear breakdown of the nutrient’s within a food product. Therefore FOP labelling has the potential to decrease detrimental health diseases related to obesity, when implemented efficiently within the consumer’s lifestyle. Methods: An anonymous online questionnaire was devised using a Cardiff Metropolitan University supported site and distributed using the researcher’s social media. The questionnaire focused on participants understanding of Traffic Light Labelling (TLL), Recommended Intake (RI’s) and if the participants use these FOP labelling formats to make healthier food choices. Results: It became apparent that most of the participants had a basic understanding of the colour coding used in TLL. This proved to be consistent with previous research. However, participants revealed less confidence when referring to the percentages within RI’s. Results showed 33% participants (n=16) claimed to always use food labelling formats to aid their product choices. Which suggests that the beneficial use of food labels has not been incorporated fully by all consumers within every day life. Conclusion: Participant’s demonstrated a basic understanding of parts of the FOP formats currently in place. However, it became clear that other aspects of the FOP formats caused confusion. The majority of the participants revealed that they felt further information needs to be provided to the general public explaining how to use food labels effectively.
BSc (Hons) Public Health Nutrition
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