Effect of price reduction on fruit in a University cafeteria
Cardiff Metropolitan University
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Background: The National Diet and Nutrition Survey has identified young adults and lower-income groups as having notably poor intakes of fruit and vegetables, despite the Department of Health recommending the consumption of at least 5 portions per day. Method: A pre-intervention, post-intervention study consisting of 43 participants. A 29% price-reduction for 2 pieces of fruit implemented at a UK university cafeteria. Baseline pre-intervention fruit sales were compared to week 1 and week 2 post-intervention fruit sales using observational data collection and till data. Results: Students took advantage of the 2-fruit promotion more than other occupation categories and, consequently, they also purchased the most total fruit portions (n=22). At a site consisting of mainly 45-64 year-olds, the percentage of sales that were 2-fruit purchases increased from 0% at baseline to 60% at week 2, suggesting older age groups are affected by the intervention, also. The most popular fruits were bananas, then apples. When purchased with fruit, hot food and hot drinks were most popularly purchased with bananas whereas cold food was most popular with apples. Males were considerably more likely to purchase bananas than females. Conclusion: Students took advantage of 2-fruit promotion the most compared to other occupations, and subsequently purchased the greatest total fruit portions. This could be an effective method of encouraging fruit intakes of students. Bananas and apples as a part of a food and/or drink meal-deal with food and drinks could aid to increase intakes further.
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