Evaluate the feasibility of setting up a mobile juice and smoothie bar in and around the locality of South Wales
Cardiff Metropolitan University
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The aim of the Enterprise Project was to ‘evaluate the feasibility of setting up a mobile a juice and smoothie bar in and around the locality of South Wales’ in order to achieve this aim specific objectives were created so that every aspect could be covered within the project. A literature review consisting of academic books, journals, articles and websites was conducted in order to get relevant secondary research on the chosen market. The main reasoning for conducting the literature review was to see if there was a need for the business in the current market and to support the project as a whole. Primary research was conducted in the form of quantitative online and paper based questionnaires and a qualitative semi- structured interview and focus group. This was to gather unique information on the chosen business and understand customers’ needs and wants with regards to products and their views on the current industry. A detailed business plan was conducted in order to assist with the business start-up processes. The business plan consisted of the main issues which could have an effect on the business and it included necessary market research and financial forecasts for 3 years. Secondary research methods were also used in order to grasp a wider knowledge and understanding on the chosen market. The project will then conclude on an analysis and discussion of the whole project with necessary recommendations based on the findings, the author then concluded on the project and was able to evaluate the findings of the project.
BA Enterprise Project
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