To evaluate the feasibility of setting up a mobile seasonal shop for events and festivals in the UK
Cardiff Metropolitan University
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The project aim was to evaluate the feasibility of setting up a mobile seasonal shop for events and festivals in the UK. This enterprise project has met the following criteria: • A literature review that is based on secondary data selected from festival websites, business start up websites, books and journals, which was used to identify information about the current market size and to fully understand the target market. • A collection of primary data has been used to recognise spending habits of festival attendees and potential products Festires should sell. • Further research to investigate the legal side of pitching at a festival including pitch costs and electricity costs. • A detailed business plan with a break down of all costs involved with the start up of the business with forecasts of the first three years of trading. • A discussion section reflecting on the business plan and recommendations for the business have been made. The business plan has been based on the secondary and primary data the researcher has collected throughout this project. Where questions have not been answered, the researchers own experience within the industry has been used along side studying Events Management at University.
BA Enterprise Project
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