An evaluation of the feasibility of creating a niche tour operator which provides responsible local lifestyle travel experiences in West Sussex, UK.
Cardiff Metropolitan University
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The project aim was to evaluate the feasibility of starting a unique tour operator based in West Sussex that specialises in sustainable local lifestyle activities. In order to complete this aim, the author developed a set of objectives, these are as follows: • Conduct extensive secondary research in the form of a literature review. • Gather and analyse market data, comprised of both secondary and primary research, in the form of interviews and a questionnaire. • Examine all necessary legal requirements as well as human resource processes. • Create, evaluate and analyse a detailed sustainable business plan to determine viability and profitability. • To evaluate, analyse, conclude and make relevant recommendations upon the processes to test and better understand the feasibility of the business. The author has spent much time studying the tourism industry and this academic knowledge contributed greatly. The extensive research, and consequently the results, are what formulated a strong foundation in making business decisions. Based in a location abundant with opportunities, the business will address a gap in an ever-growing market, with the potential to make continuous developments. By maintaining a clear, sustainable approach towards operating within the industry, this will ensure great benefit to all stakeholders as well as long-term security.
BA Enterprise Project