IKEA FURNITURE PURCHASES BY CARDIFF MET STUDENTS BY VR
Cardiff Metropolitan University
MetadataShow full item record
With the recent increased interest in Virtual Reality many have argues that it could be the “the next big thing”. Science fiction has gotten us used to the idea of that one day people will integrate their brains with computes and Virtual Reality has been a core of the concept of putting a human in to a virtual world. Recently companies have made improvements of the technology as the computing power of computers increased and motion sensors became more advanced. New opportunities emerge for companies to take advantage of as the awaiting disruption could influence how we study, shop and consume content. IKEA as one of the largest furniture companies is perfectly positioned to take advantage and be at the forefront of the coming changes. This research will look at how IKEA can take advantage of VR in the context of Cardiff Metropolitan University students. It will look in to whether this technology has any future and what it might be and whether Cardiff Met students will be interested in this technology and would be the a good target market.