• English
    • Welsh
  • English 
    • English
    • Welsh
  • Login
Search DSpace:
  • Home
  • Research at Cardiff Met
  • Library Services
  • Contact Us
View item 
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Effectiveness of celebrity endorsement on millennial consumer purchase intentions.

Thumbnail
View/open
Main article (709.5Kb)
Author
Lee, Robert James
Date
2017-04
Type
Dissertation
Publisher
Cardiff Metropolitan University
Metadata
Show full item record
Abstract
The aim of this piece of research is to explore factors predicting effectiveness of celebrity endorsement on millennial consumer purchase intentions. The main literature on celebrity endorsement dates back over a decade ago, this study aims to test some of the key concept surrounding the phenomenon on current millennial consumers.
URI
http://hdl.handle.net/10369/8659
Collections
  • Undergraduate Degrees (Management) [568]

Browse

DSpace at Cardiff MetCommunities & CollectionsBy issue dateAuthorsTitlesSubjectsThis collectionBy issue dateAuthorsTitlesSubjects

My Account

Login

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors

DSpace software copyright © 2002-2015  DuraSpace
Contact us | Send feedback | Administrator