CRITICALLY EVALUATE THE LONDON 2012 OLYMPICS’ IMPACT ON THE ECONOMY IN RELATION TO TOURISM AND THE LOCAL COMMUNITY.

Abstract

Over the latter half of the 21th Century there has been an increase use of events as a platform to impact local communities and businesses. This dissertation considers the impacts large-­‐scale events have on the economy in relation to tourism and how this can further impact the local community. A large part of the study carried out is to compare two businesses. The size and scope of the businesses are differentiating from the other with one being smaller and the other being much bigger. The event sector has taken over a lot of sponsorship and works closely with many worldwide brands. The topic is additionally taking both businesses and the local community into consideration to provide strong informative data. Identifying the positives and negatives of events in relation to the country is the baseline of the study. The supplementary information looks beyond the point and makes the topic differential to other studies. This dissertation aims to outline and critically evaluate the London 2012 Olympics’ impact on the economy in relation to tourism whilst taking the local community into consideration throughout. The question is whether the mega-­‐events being hosted by countries are affecting large and smaller based companies and whether the increase in tourist rates benefits the local community.