A study to investigate how racial inequality issues at Global Celebrity Events are portrayed by varying forms of media and investigating if these portrayals have an effect on public perceptions, using the Oscars as a case study.

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Author
Gould, Esme
Date
2017-04Type
Dissertation
Publisher
Cardiff Metropolitan University
Metadata
Show full item recordAbstract
Racial inequality has been an issue for many years, both in America and the United Kingdom.
It dates back until the early It has been highlighted in recent years as it has become a major
issue within Global Celebrity Events, specifically the Oscars. The way in which the media
portray these issues can vary substantially so it is important to identify whether different forms
of media, looking closely at broadsheet and tabloid newspapers have different effects and
outcomes on the public.
The aim of this research project was to identify how racial inequality at Global Celebrity
Events, specifically the Oscars, is addressed and perceived by the media, looking closely at
tabloid and broadsheet newspapers, and how the public perceive these issues. The study
included discourse analysis which was completed on broadsheets, tabloids and the BBC News
online to identify and analyse the language that is used. A questionnaire was also entailed to
be able to cross section with the discourse analysis. The author wanted to see whether there
was any correlation between what the reader read and their overall thoughts about the issue.
As part of the questionnaire, quotes were extracted from newspapers which included some
controversial statements so it was interesting to see whether the type of newspaper that they
read the most had an influence on how much they agreed with the it.
The recurring theme that emerged from the results was that there was no direct link with what
newspapers were read and the publics perceptions on the matter. It concluded that although
there were some supporting statistics, they weren’t consistent enough to create an overall
finding from them. There were extraneous variables that needed to be taken in to account, like
there is with any research project, such as participant bias and the sample size. However, from
looking at the bigger picture and the statistical analysis provided, it is clear that the media does
have an influence on the how the public perceives the news, but not necessarily on this topic
area.
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