DOG COMPETITIONS FOR FUN, FULFILMENT OR PROFESSIONAL ACHIEVEMENTS. A CRITICAL EVALUATION OF WHY DOG OWNERS PARTICIPATE IN CANINE EVENTS VARYING IN LEVELS.
Cardiff Metropolitan University
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Canine based events for domestic dog owners are divided into three categories: local dog shows (LDS), open dog shows (ODS) and championship level. Several patterns and motivational factors have been identified within each category. Common motivational behaviours were demonstrated for each competition level but when competitiveness was investigated additional influences were identified. Following on from Maslow’s Hierarchy of Needs (1943), Herzberg Two Factor Theory (1950’s) and Vroom’s Expectancy Theory (1964) the motivational theories was analysed, remodelled and adapted to fit the three categories of dog events. Maslow’s hierarchy theory demonstrated the core motivational needs. Remodelling of Herzberg’s two factor theory identified common influences between competition categories but distinguished different hygiene factors and personal satisfaction levels. Vroom’s (1964) expectancy theory acknowledged individual elements within each competition level but with an interesting pattern for increased competitiveness. The focus altered from enjoyment for both dog and owner in LDS to satisfaction of the owner only at competition level. Primary research was comparable to pre-existing literature. Similar and different motivations were identified at each competition level. Gradual changes in motivation factors alter the perception of participants’ view of dog events from LDS, ODS to competition level. Distinction in the intensity of fun, fulfilment and personal achievement were demonstrated with definitive goals for participants.
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